Product growth advisory for B2C apps
Too many apps lose users before they ever convert.
I help product and growth teams fix onboarding and monetisation, so more users activate, subscribe and stick.
Running a B2C app with real traction is hard.
You’re juggling sprints, onboarding issues, feature requests, and monetisation experiments. All while trying to hit growth targets.
Hiring a senior growth/product lead takes months.
Training someone on web2app funnels, LTV levers, and onboarding jobs? Even longer.
You’re left thinking:
“We don’t need another roadmap, we need real results and fast.”
Good news:
You don’t need to hire a full-time Growth Lead (yet).
You can bring in an advisor who’s done this before and knows what to fix, what to ignore, and what actually moves metrics.
What I offer
Growth Blueprint
(Audit & Plan)
Full audit of onboarding, funnel, and LTV drivers.
Delivered: a tactical roadmap with clear fixes and growth levers.
Strategic Advisory
Ongoing product + growth support to align teams and drive sustainable LTV.
1:1 Mentorship
Sparring sessions for product and growth teams.
Clear feedback. No fluff. Practical fixes.
Note: Currently at capacity. Message me on LinkedIn for future availability.
Who gets the most value from working with me
You’ll get the most out of my support if:
You’re building a mobile-first Consumer App with a subscription model
You’re tired of generic growth advice and want someone who understands product–marketing collaboration and onboarding mechanics
You already have some traffic or traction, but key metrics like activation or trial-to-subscription are underperforming
Health & wellness | Lifestyle & habit-building | Femtech & mental health
How it works
Book an intro call
We review your funnel, goals, and if we’re a fit. If we have alignment, you prepay the agreed on service.
Receive your blueprint
Audit + plan delivered within 10 working days
Execute or collaborate
You implement yourself or I support your team through implementation.
Iterate & grow smarter
We test, iterate, and improve key metrics together
About me
I’m a product leader with 12+ years of experience helping subscription-based B2C apps grow revenue through better onboarding, monetisation, and team alignment. I’ve led growth at Flo Health, Booking.com, and Mindvalley, and now advise high-traction teams on fixing conversion drop-off and increasing ARPU.
I also mentor early-stage startups and wrote App Monetisation Done Right — a playbook for teams scaling mobile subscriptions with Web2App.
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Web2App onboarding that actually converts
Monetisation flows that improve LTV, not just trial starts
Processes that align product, marketing, and UA
Scalable experimentation frameworks that your team can own
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Managed both product and marketing teams, driving seamless collaboration and substantial growth.
Achieved 10x monthly revenue growth in just 10 months.
+197% new revenue from a single web onboarding stream
+45% ARPU from funnel improvements
+350% experiment volume without growing the team
Conducted more than 1,000 A/B tests
Worked with industry leaders like Flo Health, Booking.com, and Mindvalley.
Global experience across diverse markets, bringing a unique perspective to each project.
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Proven methods that deliver real results.
Customized strategies tailored to your business needs.
Global experience across diverse markets.
Testimonials
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![Portrait of a smiling man with short brown hair and a beard, wearing a dark button-up shirt and standing against a concrete wall background.]()
“Our meeting with Olha was super insightful and I left with a big list of improvements to our onboarding flow that I think are going to make a big difference on our KPIs. We really enjoyed meeting her, and I would definitely recommend setting up a call with her for anyone, especially if you are looking to optimize a mobile app. She is definitely an expert in this field and I hope we get the opportunity to meet with her again.”
David Miur,
Founder of Noise Machine, and Awave Interactive
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![A young man with short hair and a big smile, wearing a blue striped button-up shirt, standing with arms crossed in a room with green walls, a framed picture, and a brown leather couch in the background.]()
“Olha was awesome to work with! She has a great balance of strategic insight and technical product knowledge! Would recommend to anyone look for some support on understanding product analytics and PQLs!”
Tom Simpson,
Growth Marketing Manager
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![A young woman with long brown hair holding a bouquet of white and pink flowers, smiling slightly, indoors.]()
“During our meeting, we were able to decompose the request I had into a smaller areas to tackle. Then, Olha challenged me on my assumptions and suggested several approaches for each pain point. It took me ~2 weeks after our session to implement them, but it was so so so worth it!! I've seen a significant improvement in the product, once I've implemented the feedback. Highly appreciate meeting Olha, you're an invaluable gem!”
Diana Krepska,
Senior Product Manager
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![A smiling man with short dark hair, wearing a light blue checkered shirt, against a blue background.]()
“Olha was incredibly patient and dedicated a substantial amount of time to assist me in reviewing my apps. Our focus areas included screenshots, onboarding, and paywalls. Her feedback was insightful and full of valuable suggestions, which I plan to implement soon. Looking forward to meeting with her again. Her feedback is invaluable..”
Seth Starr,
Founder at Astrum Computing, LLC
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![A young man with blond hair and a beard making a confused expression, wearing a blue shirt.]()
"I've just had a very interesting session regarding user onboarding and website content. Olha provided lots of tactical suggestions with a focus on driving business outcomes. Super friendly and approachable."
Andrzej Pacholik,
Co-founder @ Collectif.ai
