10x in 10months
I have worked with the Health and Fitness app as an employee (company size: 201-500 employees), initially joining as a product manager for web onboarding. During my tenure:
I optimized the web conversion funnel, emails, checkout process, and the user journey from web-to-app on the platform.
I successfully achieved a 10x monthly revenue growth in just 10 months with the same team size.
I played a pivotal role in establishing the growth team which resulted in a 4x increase in the number of experiments conducted per quarter.
Subsequently, I took on the responsibility of leading the Onboarding stream, focusing on boosting the Average Revenue Per User (ARPU), optimizing conversion rates, and enhancing overall spend efficiency. In this role, I managed 4 Product Managers across 3 domains:
Website: Accomplished a remarkable 4.5x monthly revenue growth through organic user acquisition strategies.
Web and app onboarding: Spearheaded various growth initiatives, conducted experiments, developed prototypes, and tested entirely new onboarding narratives every sprint.
Onboarding constructor: Implemented scalable solutions to streamline the onboarding processes effectively.